Online Reputation Management is fast becoming one of the most important and necessary disciplines in the world of internet-based business. The internet has evolved into the largest single source of revenue for many businesses today. The benefits of running an online business, or ‘click-and-mortar’ business, are numerous, but there are some disadvantages that go along with those benefits. The largest disadvantage with respect to online businesses is the potential for negative, defaming information. Companies need to manage their online brands. Companies are just now starting to realize the importance of this somewhat new phenomenon. For several years now, the largest corporations have sought online reputation management media companies to protect their brands and manage their online reputations. Now, smaller businesses, sole proprietors and start-ups are realizing the same thing; namely, that you need to manage your online reputation. The key is to be proactive about management rather than reactive. Most companies go into crisis mode when something negative pops up about their firm; instead they should be proactively managing their online reputation via campaigns known as online reputation management campaigns. Online Reputation Management, or ORM, in essence, is also known as Brand Management. Brand Management is the practice of managing ones brand in a proactive format. Managing your company’s online brand isn’t easy; it takes skill and know-how, by professionals like SEM Media. Most companies do not know how to achieve results in this arena, but with SEM Media, you can rest assured that we will actively manage your company’s all-important online brand.