Web design is an essential but compound process necessary for planning websites. By planning a website before embarking to the actual creation and uploading of the same gives one more chances of creating an effective website. The planning bit involves considering the target market/audience, defining the purpose of the site and choosing the right content for inclusion.
Just like the conventional print publishing, a website acts as a platform for information display. Using a book analogy, the website is more like a book, and the web pages like pages in the book. The framework of web design is however based on digital codes combined with digital display, in an environment that allows people to share information of different formats. To date, web design represents the most complex and sophisticated medium of communication in the world.
Defining the purpose of a website is the most basic but essential step of the website-development process. Purpose identifies the focus of the website and what visitors to the site will benefit from. A clearly identified purpose helps in choosing the right content for the website and helps in setting the long and short-term goals. By making these initial steps, future modifications, expansion or improvements will be easy to initiate. Goals and objectives set at this stage also provide a basis to gauge progress and success.
Defining the target audience for a website is of key importance. This involves defining people one expects to visit the website. Here, one also identifies the key reason why the identified audience will need to use the site. More to this, the website owner will need to define what the visitors will need to do or feel on the site. As such, one will need to identify the characteristics of the audience, computer specifications, information preferences and their web experience.